Skip to main content

silverxis

Menu
Book a Call
Get a Quote

Author: Jason Dodge

Jason Dodge is the Chief Marketing Officer at SilverXis, where he leads SEO, AI visibility, content strategy, and digital marketing initiatives. With more than 25 years of experience across B2B and B2C industries, he helps organizations improve search visibility, strengthen market positioning, and drive measurable business growth. Jason regularly shares insights on SEO, AI adoption, content strategy, digital marketing, and buyer-focused messaging, combining deep marketing expertise with a practical understanding of technology and business outcomes.

Rooted in Place: Winning Local in Sonoma County’s Generative Search Era

This paper is the third in a series examining how generative AI search is reshaping business discovery. The first paper, “The AI Search Window Is Open,” established the national case for why smaller, specialized organizations have a time-limited opportunity to build AI visibility ahead of larger competitors.

GBP SEO Tips to Get More Local Calls and Customers

This paper turns that behavior into a clear GBP SEO plan any business can follow. The stakes are real: the average business profile gets about 1,009 searches per month, 16% of businesses see 100+ calls monthly directly from Google, and 87% of consumers read reviews before choosing a local business (BrightLocal).

Privacy Policy

Last Updated: 2nd September, 2026

SilverXis.com values your privacy and is committed to safeguarding your personal information. This policy explains how we collect, use, and protect your information when you visit our website or engage our services, in compliance with the General Data Protection Regulation (GDPR), the UK GDPR, the California Consumer Privacy Act (CCPA/CPRA), India’s Digital Personal Data Protection Act, 2023 (DPDP Act), and other applicable data protection laws in the jurisdictions where our clients and visitors are located.

1. Information We Collect

We collect information to provide better services to our visitors. The types of information collected include:

  • Personal Data: Information you provide directly, such as your name, email address, phone number, or company details, when filling out forms, requesting a proposal, subscribing to services, or applying for a role with us.

  • Usage Data: Information automatically collected, including your IP address, browser type, device information, pages visited, and time spent on the site.

  • Cookies and Tracking Technologies: Data collected through cookies and similar technologies to enhance your browsing experience (see Section 5 for more details).

  • Candidate Data: If you apply for a position through our Careers page, we collect your resume, work history, and related application materials for recruitment purposes only.

2. Legal Basis for Processing (GDPR/UK GDPR)

Where GDPR or UK GDPR applies, we process your personal data on the following legal bases:

  • Consent for cookies, marketing communications, and similar activities where you have actively opted in.
  • Contract to respond to inquiries, deliver requested services, or process a job application.
  • Legitimate Interest to analyze and improve website performance and security, where this interest does not override your rights.
  • Legal Obligation to comply with applicable law.

3. How We Use Your Information

We use your information for the following purposes:

  • To improve and customize your browsing experience.
  • To respond to your inquiries or provide requested services.
  • To analyze website traffic and performance.
  • To evaluate job applications, if you apply through our Careers page.
  • To comply with legal obligations and maintain security.

4. Sharing of Information

We do not sell your personal information. We may share your data with:

  • Service providers who help operate our website and deliver services on our behalf, including hosting providers, analytics providers (e.g., Google Analytics), tag management tools, and CRM/email platforms, are bound by confidentiality and data protection obligations.

 

  • Advertising partners, where cookies are used for ad delivery or retargeting (see Section 5). Under CCPA/CPRA, this may be considered “sharing” for cross-context behavioral advertising, even though it is not a sale.

 

  • Legal or regulatory authorities, if required by law or necessary to protect our rights, property, or safety.

 

We do not use your data for automated decision-making or profiling that produces legal or similarly significant effects on you.

5. Your Rights

For GDPR/UK GDPR Users (EU/UK Residents):

 

  • Right to Access, Rectification, Erasure, Restriction of Processing, Data Portability, and Objection (including to direct marketing).
  • Right to withdraw consent at any time, without affecting prior lawful processing.
  • Right to lodge a complaint with your local supervisory authority (e.g., the ICO in the UK or your national Data Protection Authority in the EU).

     

For CCPA/CPRA Users (California Residents):

 

  • Right to Know, Right to Delete, and Right to Correct Inaccurate Personal Information.
  • Right to Opt-Out of Sale/Sharing of personal information. We honor the Global Privacy Control (GPC) signal as a valid opt-out request. You may also opt out directly by contacting us at info@silverxis.com or via the “Do Not Sell or Share My Personal Information” link on our website.
  • Right to Non-Discrimination for exercising your rights.
  • Right to appeal a denied request by contacting us at info@silverxis.com within 30 days of our decision.

For India (DPDP Act) Users:

 

  • Right to access information about your personal data and its processing.
  • Right to Correction and Erasure of your personal data.
  • Right to Grievance Redressal through our designated Grievance Officer (see Section 10).
  • Right to nominate another individual to exercise your rights on your behalf in the event of death or incapacity.

     

Response Timeframes: We aim to respond to GDPR/UK GDPR requests within one (1) month and CCPA/CPRA requests within forty-five (45) days, as required by law. We may need to verify your identity before fulfilling a request.

 

To exercise your rights, please contact us at info@silverxis.com.

6. Cookies and Tracking Technologies

Our website uses cookies to improve functionality, analyze traffic, and enhance user experience. Cookies are small files stored on your device that help us recognize repeat visitors.

Types of Cookies We Use:

  • Essential Cookies: Necessary for the website to function.
  • Performance Cookies: Help us understand how visitors interact with the site (e.g., Google Analytics).
  • Functional Cookies: Remember your preferences for future visits.
  • Advertising Cookies: Deliver relevant ads and track ad performance.

Managing Cookies: Where required by law (including GDPR/UK GDPR), we request your consent via a cookie banner before non-essential cookies are set, and you may adjust your preferences at any time through that banner or your browser settings. Disabling cookies may affect website functionality. For more details, visit www.allaboutcookies.org.

7. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes described in this policy, including:

  • Contact and inquiry data: for the duration of the business relationship plus a reasonable period thereafter for legal and record-keeping purposes.
  • Candidate/application data: for the duration of the hiring process and a limited period afterward, unless you consent to longer retention for future opportunities.
  • Analytics data: as governed by the retention settings of our analytics tools.

 

Where no specific legal or contractual requirement applies, we delete or anonymize data once it is no longer needed for the purpose for which it was collected.

8. Data Security

We implement industry-standard technical and organizational measures, including access controls, encryption where appropriate, and regular software updates, to protect your data against unauthorized access, disclosure, or loss. No system is completely secure, and we cannot guarantee absolute security. In the event of a data breach affecting your personal data, we will notify affected individuals and relevant authorities as required by applicable law (including within 72 hours under GDPR, where applicable).

9. International Data Transfers

SilverXis operates from offices in the United States and India, and your data may be processed in either location or by service providers in other countries. Where we transfer personal data from the EU/UK to a country not deemed to provide an adequate level of protection, we rely on appropriate safeguards, such as Standard Contractual Clauses (SCCs), to protect your data in accordance with GDPR/UK GDPR requirements.

10. Children's Privacy

Our website and services are not directed at children under the age of 16, and we do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can delete it.

11. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices of these external sites. Please review their policies before submitting personal information.

12. Updates to This Policy

We may update this policy periodically to reflect changes in our practices or legal requirements. Changes will be posted on this page with a revised effective date.

13. Contact Us

For questions, concerns, or rights requests regarding this policy, please contact us at:

SilverXis LLP

Email: info@silverxis.com

Phone: +1-214-725-0162

Address: 100 East Royal Lane, Suite #224, Irving, Texas –75039

By using SilverXis.com, you consent to the terms of this policy. If you do not agree, please discontinue use of the website.

Terms and Conditions

Last Updated: 2nd September, 2026

Welcome to SilverXis.com. These Terms and Conditions govern your use of our website. By accessing or using this website, you agree to comply with these terms. If you do not agree, please do not use the site.

1. Acceptance of Terms

We collect information to provide better services to our visitors. The types of information collected include:

By using SilverXis.com, you agree to these Terms and Conditions, as well as our Privacy Policy. If you are accessing the website on behalf of a business or organization, you affirm that you are authorized to accept these terms on their behalf. You must be at least 18 years of age, or the age of legal majority in your jurisdiction, to use this website. If you are accessing the site on behalf of a minor, you affirm that you have the legal authority to do so.

2. Changes to Terms

SilverXis reserves the right to update or modify these Terms and Conditions at any time. Changes will be effective immediately upon posting, and we will update the “Last Updated” date above accordingly. Your continued use of the website constitutes acceptance of the updated terms.

3. Website Use

Permitted Use: You may use this website for lawful purposes only. You agree not to use the site in any way that may disrupt, damage, or impair its functionality.

Prohibited Use:

  • Engaging in fraudulent, unlawful, or harmful activities.
  • Attempting to gain unauthorized access to the site or its systems.
  • Uploading or transmitting harmful content, including viruses or malware.

Export Compliance: This website and our services are not intended for use in or by any person or entity located in any country or region subject to applicable export control or economic sanctions restrictions. By using this site, you represent that you are not located in, and are not otherwise subject to, any such restrictions.

4. Intellectual Property

All content on SilverXis.com, including but not limited to text, images, logos, graphics, and software, is owned by or licensed to SilverXis and is protected under applicable copyright and trademark laws.

 

Restrictions: You may not reproduce, distribute, modify, or create derivative works from any content on the website without prior written consent.

 

Limited License: You are granted a limited, non-exclusive, and revocable license to access and use the website for personal or business purposes.

 

Client Work Product: This section governs website content only. Ownership of deliverables, code, designs, or other work product created for clients under a separate services engagement is governed by the applicable signed service agreement or statement of work, not by these Terms.

5. Disclaimer of Warranties

SilverXis.com is provided on an “as is” and “as available” basis. We make no warranties or representations, express or implied, regarding:

  • The accuracy, reliability, or completeness of website content.
  • The uninterrupted or error-free operation of the website.
  • The absence of viruses or harmful components.

To the fullest extent permitted by law, SilverXis disclaims all warranties, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement. Nothing in this section is intended to limit any rights you may have as a consumer under mandatory local law that cannot be excluded by agreement.

6. Limitation of Liability

SilverXis and its affiliates, officers, employees, and agents shall not be liable for:

  • Any direct, indirect, incidental, or consequential damages arising from your use of the website.
  • Loss of data, profits, or business opportunities resulting from website use or inability to access the website.

Some jurisdictions do not allow the exclusion of certain warranties or limitations of liability, including certain consumer protection laws applicable to EU, UK, and Indian residents. In such cases, our liability will be limited to the fullest extent permitted by applicable law, and nothing in this section limits any non-excludable statutory rights you may have.

7. Links to Third-Party Websites

SilverXis.com may contain links to external websites. These links are provided for convenience and do not constitute endorsement or control of those websites. SilverXis is not responsible for the content, policies, or practices of third-party sites.

8. Cookies and Privacy

Our website utilizes cookies to enhance user experience and analyze site traffic. Your use of SilverXis.com is also subject to our Privacy Policy, which explains how we collect, use, and protect your personal information and how we use cookies.

9. User Contributions

If you submit or post content (e.g., comments, feedback, or suggestions) on SilverXis.com:

 

  • You grant SilverXis a non-exclusive, royalty-free, worldwide license to use, modify, and distribute your content for the purpose of operating and improving our website and services.
  • You represent that your content does not infringe on the rights of any third party or violate any laws.
  • Any personal data included in your contribution will be handled in accordance with our Privacy Policy.

10. Termination

SilverXis reserves the right to terminate or suspend your access to the website without notice if you violate these Terms and Conditions or engage in unlawful activities.

11. Force Majeure

SilverXis will not be liable for any failure or delay in performance resulting from causes beyond its reasonable control, including but not limited to acts of God, natural disasters, war, terrorism, labor disputes, internet or utility failures, or governmental action.

12. Governing Law and Dispute Resolution

These Terms and Conditions are governed by the laws of the State of Texas, USA, without regard to its conflict of law provisions. The parties will first attempt to resolve any dispute arising under or relating to these terms through good-faith negotiation. If a dispute cannot be resolved informally, it will be subject to the exclusive jurisdiction of the courts located in Texas, USA, except where mandatory local consumer protection law requires otherwise.

13. Indemnification

You agree to indemnify and hold SilverXis harmless from any claims, damages, or expenses (including legal fees) arising from your use of the website or breach of these Terms and Conditions.

14. Severability

If any provision of these Terms and Conditions is found to be invalid or unenforceable, the remaining provisions will remain in full force and effect.

15. Contact Information

For questions or concerns about these Terms and Conditions, please contact:

SilverXis LLP

Email: info@silverxis.com

Phone: +1-214-725-0162

Address: 100 East Royal Lane, Suite #224, Irving, Texas 75039

By using SilverXis.com, you acknowledge that you have read, understood, and agreed to these Terms and Conditions.

I Accept